I’ve written before here about marriage equality. It’s something that’s always on my mind, but even more so now that I’m planning a wedding. As an ally, I think it’s important not just to vote in a way that supports everyone’s right to get married (not that there is much opportunity to do that in Florida), but to also let people know where my beliefs lie. And that one is tricky. I want to use the privilege that I have in being able to legally marry Steve to support others who can’t. But how to do that? The thought of making a statement in our wedding doesn’t really resonate with me. I do talk about marriage equality quite a bit, but it doesn’t seem like enough.
One way to further the cause of equal rights is to support businesses that are LGBT friendly. Not only does it help those vendors do more business, it also sends a message that non-discrimination is good for the bottom line. Also, it helps normalize same-sex marriages, making them part of the ordinary American landscape instead of an anomaly.
Over the past few weeks, I’ve been doing a lot of research about ordering my invitations. As I’ve explained before, we’re planning on buying a printable invitation from an independent designer, then using an online printer for the actual paper invitations. One of the printers I have been looking at is Vistaprint. I’ve used them for my business cards before, and they always have amazing deals (and Groupons!), so they were definitely a contender.
Vistaprint offers a free Bridal Sample Kit, where they send you samples of all the different options for wedding invitations. That way, you can check out the various size and paper options before actually ordering. This is really helpful since ordering online means I would have had no idea what the paper looked or felt like. When I received the kit in the mail, I was, well, not over-excited by the paper choices. They were fine. Just not wonderful.
Then I looked a little closer and realized that one of the sample invitations was for two grooms. That’s inclusivity for you. The same-sex wedding was not included in a special LGBT wedding kit. It was in the normal wedding kit that goes out to everyone, just like any other wedding. And just like that, my mind was made up. We’d be supporting Vistaprint’s inclusivity by buying our invitations from them.
Companies, especially wedding companies, need to realize that when they market to LGBT couples, they are also marketing to their allies. I am more likely to support businesses that I know support marriage equality. There are a lot of us out there. And with this kind of inclusivity becoming more and more common, our numbers can only continue to grow.